The Anti-preneur KICKSTART™ Framework
A six-month roadmap to thrive in your career and achieve financial independence — without quitting your job.
A Framework for Professionals Who Want More
The Anti-preneur KICKSTART™ Program is more than a list of steps; it’s a six-month guided transformation for professionals who want to move from simply earning a paycheck to building both freedom and fulfillment.
Created by Dr. Matt Markel, this system was designed to help you make the same transition he did, from high-performing W2 employee to financially independent Anti-preneur. It’s a clear, structured process that takes you from where you are today to where you know you’re meant to be: in control of your career, your money, and your mindset.
Each month, you’ll focus on one essential stage of growth — gaining clarity, control, and momentum as you go. The result isn’t just progress on paper — it’s a new way of thinking that serves you throughout your entire career.
You don’t need to be an entrepreneur to be successful. You need the right strategy, the right mindset, and the courage to focus on what truly matters.
— Dr. Matt Markel
Why the KICKSTART™ Framework Works
Most professionals have ambition, but not a system. They chase random career tips or financial hacks and end up exhausted, not free.
KICKSTART™ brings order, clarity, and direction to your growth. It connects five disciplines — clarity, numbers, career mastery, financial independence, and sustained strategy — into a single, repeatable process that you can use again and again.
It’s built for real professionals: the people who work hard, lead teams, and want to make smart moves with their money without throwing away the stability they’ve earned.
The Five Steps at a Glance
STEP 1
Clarity: Define Success on Your Own Terms
Success begins with self-awareness. In month one, you’ll define what success truly looks like, not through someone else’s expectations, but through your own values, priorities, and goals.
When you know your “why,” you stop reacting to life and start directing it.
STEP 2
Know Your Numbers
Numbers don’t just measure progress, they guide it. In month two, you’ll get full visibility into your finances: assets, liabilities, cash flow, and goals.
This isn’t about spreadsheets for their own sake; it’s about using data to make confident, informed decisions.
STEP 3
Thrive in Your Career
Your career is your most powerful wealth-building engine. In month three, you’ll learn how to master your craft, strengthen your reputation, and operate by Matt’s five-part Manifesto:
Make the most of every day. Always be learning. Take advantage of opportunities. Exceed expectations. Lift others up.
These are the habits that separate high performers from everyone else.
STEP 4
Path to Financial Independence
In month four, you’ll apply entrepreneurial thinking to your finances — without quitting your job.
You’ll learn to build recurring, diversified income streams that grow over time, from smart investing to leveraging your skills strategically.
This is how you move from depending on your paycheck to designing a future where your money works for you.
STEP 5
Bring Your Strategy to Life
The final month is about execution and consistency. You’ll build daily and weekly habits that compound over time because true independence comes not from one big leap, but from steady, disciplined action.
Here, your vision becomes your system, and your system sustains your freedom.
Integration & Momentum
The final phase of KICKSTART™ isn’t a new step; it’s where everything connects. Month 6 is about putting it all together:
Reviewing your progress
Strengthening your new habits
Setting your next set of goals
This is where Anti-preneurs lock in the daily behaviors that turn short-term wins into lifelong change.
The most successful Anti-preneurs aren’t the ones who finish fast — they’re the ones who keep building momentum.
— Dr. Matt Markel
Get Started with the Anti-preneur System
If you’re ready to take the first step toward financial independence — without leaving the career you’ve built, the KICKSTART™ Framework is where you begin.
Two ways to start your journey:
Read the Book – Dive deep into each step in Anti-preneur: Thrive in Your Career, Achieve Financial Success.
Join our Free Community – Receive Dr. Markel’s weekly insights and tools to help you apply KICKSTART™ to your life.
This isn’t just a program — it’s an invitation to challenge the myths about work, money, and success. You don’t need to start a company or burn out in hustle culture. You just need to decide that your success deserves structure — and your freedom deserves a plan. The KICKSTART™ Framework is your map. The Anti-preneur mindset is your engine. Let’s begin.
